![]() These types of fonts have those small lines at the end of each end of a letter. ![]() Serif fonts are most often used in printed material like books and newspapers. Serif and sans-serif fonts are what most would refer to as “normal fonts”. Generally speaking, there are four different types of fonts: The most important part of your logo font picking process is to settle on what type of font you’ll be using. While there are some nitty-gritty aspects of typography to look into like kerning and leading and general aspects of graphic design that influence typography like visual hierarchy, we’ll hone in on the fundamentals. It isn’t the most interesting topic on the planet. Typography is just the style of text, written materials, and now websites with text. If you droned off during typography lessons or don’t even know what typography is, we don’t blame you. To help you out, we’ll tell you the best ways to ensure that your logo font is the perfect fit for you and your brand. Are you currently making a logo for your business or company? During the process, picking a good logo font can be the most difficult and exhausting process.
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